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CENTRAL AND EASTERN EUROPEAN CONSUMERS TO DRIVE VEHICLE SALES GROWTH, ACCORDING TO CSM WORLDWIDE FORECAST

August 17, 2005
London

CSM Worldwide, the market leader in automotive forecasting and market intelligence, expects consumers in Eastern and Central Europe to push European light vehicle sales to 23 million units by 2011. According to its new Global Light Vehicle Sales Forecast, this volume translates to a 15 percent improvement over 2004.

“Central and Eastern European consumers are eager to replace aging vehicles,” according to Walt Madeira, manager, European Sales Analysis for CSM Worldwide. “OEMs are quickly responding with entry-level vehicles in the large-volume markets of Russia, Turkey, Poland, Romania and Ukraine.”

CSM’s new Global Light Vehicle Sales Forecast offers the CSM advantage of forecasting by vehicle. CSM’s report focuses on the comparative strengths and weaknesses of one vehicle program versus another, a valuable tool for OEMs and their suppliers.

“Our new sales forecast leverages the capabilities of the whole organization, from our understanding of global economics to our knowledge of technology trends and OEM strategy,” said Craig Cather, president and CEO. “This is a sales forecast that only CSM could produce, and we’re pleased to offer this new level of insight and detail to the OEM and supplier communities.”

The CSM Global Light Vehicle Sales Forecast is available as an annual subscription with quarterly updates:

Other highlights in the CSM Global Light Vehicle Sales Forecast include:

  • Hyundai Group will join the 1-million-unit sales club in 2011 and capture a 4.5 percent market share. Hyundai’s 2004 market share was 3.4 percent. The OEM’s product portfolio is competitive in every segment and shouts for consumers to judge the car first and the brand second.
  • Premium badges continue to conquer new customers by stretching their model range downmarket. In the C segment, newcomer Mercedes B Class has joined the Mercedes A Class in efforts to steal sales share from rivals BMW 1 Series and Audi A3, while gaining share from traditional volume vehicles in this highly competitive segment.
  • Global light vehicle demand is forecast to soar 21 percent to 69 million units by 2011. Robust sales growth will be driven by strengthening global economies, expanding world population and growth strategies by OEMs in developing auto markets such as China.
  • Toyota is expected to pull within striking distance of General Motors as the world’s largest seller of automobiles by 2008. Toyota is projected to narrow the gap of 1.9 million units in 2004 to only 140,000 units by 2008.

CSM Worldwide (www.csmauto.com) supports more than 350 of the world's top automakers, suppliers and financial organizations with market intelligence and forecasting services. With corporate offices in metro Detroit, CSM Worldwide covers the global automotive environment from London, Frankfurt, Tokyo, Paris, Sao Paulo, Singapore, Shanghai, Bangalore, and Budapest.

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